What would you say if we told you that the second most spoken language in the state of Massachusetts is Portuguese? You'd call us crazy! But it's true - with about 1/6th of the population coming from Portuguese speaking countries!
Now what if we told you Brazilians speak Portuguese and not Spanish, would you believe us then? It is estimated that there are about 300,000 Brazilians in MA alone! But wait, we're not just talking about Brazilians and Portuguese - Portuguese speakers come from all over the world; as a matter of fact there are 6 countries in Africa that consider Portuguese their official language. Macao, located in Asia, is also another country that speaks Portuguese... not to mention India (very few still speak Portuguese). Ah now it's making sense why so many have Portuguese last names!
Now consider how many of these individuals are walking among us every day, undetected... overlooked. This is why our multicultural services are so important for today’s marketing. We know where to find these communities throughout the country.
CASE STUDY 1:
Until the mid 90’s Newark (more precisely the Ironbound) was Portuguese country – restaurants, stores, anything and everything Portuguese. Since then, Brazilians started moving in, making a home for themselves and opened restaurants and establishments as well. Moving ahead another 15 years and we find a whole new generation, the Ecuadorians moving in and doing the same thing that was once started by the Portuguese.
Three different cultures settled and made a home for themselves in less than 30 years in one location...
CASE STUDY 2:
Anyone who has ever heard of Fall River and New Bedford knows that’s where the Portuguese community has lived for centuries... Yes, centuries! These individuals are second, third generation and many don’t even speak Portuguese anymore. Funny enough they are still doing business with Portuguese speakers, eating Portuguese food and are very proud of their heritage.
However, new generations are coming to Massachusetts but scattering around the state. No longer we’re finding them concentrating in one area. This goes for Brazilians as well, who are no longer staying in Framingham, Somerville or Everett.
CASE STUDY 3:
Being a tropical country, most of Brazil is warm all year around. When many move to this country, they prefer to settle in warm states such as Florida and California. Studies have shown that there are about 300,000 Brazilians living in Florida alone, this data is believed to be inaccurate because many Brazilians answer to be Latino on political polls. This is because Brazilians are in fact Latinos (those whose language derive from Latin) but in the US, Latino simply means Hispanic... greatly increasing the number of Hispanics in the state. Sadly this is the reality throughout our country.